The formerly working-class district of Shoreditch in East London has been gentrified to such an extent that it’s even led to the creation of a new word: “Shoreditchification.” But while some complain about rising rental prices and the hipster café that only sells cereal, others prefer to look on the bright side. Shoreditch is one of the most vibrant parts of London, and for fashion lovers there’s no better place to shop.
You’ll get a good idea of Shoreditch style even before you set foot inside a shop. The area is a magnet for London’s trendsetters – the kind of people who not only love fashion, but who carefully cultivate a distinctive personal style. The street style in Shoreditch might inspire you, so take a look around you before you start your shopping tour.
All tastes are catered for on Brick Lane, a street best known for its curry houses and Bangladeshi community. In recent years it’s also become a popular shopping destination, and it’s difficult to walk the length of Brick Lane without being tempted by street food and good value vintage clothes. The market at the Truman Brewery is a treasure trove of vintage finds, from fur coats to 1920s dresses. Further up the road is Hunky Dory, a small, well-stocked vintage shop, and Rokit, where you’re bound to find a bargain.
The surrounding streets are also worth exploring, as they’re filled with retro clothes shops. Don’t miss the enormous Beyond Retro, more of a warehouse than a shop. It’s also worth keeping an eye out for some more exclusive, specialised vintage shops in Shoreditch, which sell hand-picked designer pieces. If you’re willing to splash out on a vintage Christian Dior coat or a Versace dress, you might just find what you’re looking for in Shoreditch.
Boxpark is a Shoreditch landmark – a shopping centre made entirely of shopping containers. As well as an eclectic range of bars and food stalls, selling everything from falafel to bubble tea, you’ll find a fantastic selection of clothes shops. The shops tend to change on a regular basis, which means that Boxpark always feels fresh and fashionable.
Many designers in London start their careers in Shoreditch. One example is the jewelry shop Mawi, which opened in Shoreditch a decade ago, soon becoming famous for its statement jewelry. Some of the pieces in the Mawi collection are a hybrid of 1920s glamour and something much more modern – art deco with a sci-fi twist. The costume jewelry at Mawi is particularly eye-catching, and exemplifies Shoreditch style. The shoppers who come here generally prefer to stand out from the crowd.
What makes Shoreditch so special is that it’s a world away from other parts of London. There are relatively few chain stores, and there’s a sense of excitement whenever a new shop opens, as everyone knows it’s going to be something original. So, if you find the perfect bag or piece of jewelry in Shoreditch, make sure you don’t miss the opportunity to buy it. After all, you won’t find it anywhere else.
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